For an Australian business, the cost to file a trademark in NZ via the Madrid Protocol starts from around 2,106 AUD.
This includes the standard 653 CHF (Swiss Francs) Madrid application fee, New Zealand's specific fee of 55 CHF for one class, and our professional fees for a standard application in one class.
The cost may fluctuate due to exchange rates, fee changes, the type of trademark, and the number of classes you want to protect.
If you add additional countries to your application, you won't need to pay the Madrid application fee again. Filing in multiple countries makes the Madrid application more cost-effective than filing directly in each country.
To get a precise fee estimate for your trademark, click here
Key information about trade mark filing in New Zealand
Popularity: NZ ranks # 2 in popularity for Australian businesses filing trademarks abroad.
Filing statistics: NZ is the second most popular destination for Australian trademark filings, with 14.2% of total applications in 2022
Language: English is the official language for trademark applications
Local agent requirement if filing via the Madrid Protocol: A local agent is not required to file a trademark application in NZ via the Madrid Protocol.
Local agent requirement if filing directly: A local agent is required if the applicant has no address for service in New Zealand
Benefits of filing a trade mark in New Zealand
Market Protection: Secure your brand rights in New Zealand's growing agriculture market, which is valued at $48 billion.
Legal Recourse: Gain the ability to take legal action against infringers in NZ courts.
Business Expansion: Facilitate future business growth in New Zealand, which has a GDP of $247 billion.
Brand Recognition: Establish your brand's presence in NZ's market of 5 million consumers.
Why use the Madrid Protocol?
The Madrid Protocol offers several advantages for international trademark registration:
Cost-Effective: File in up to 128 countries with a single application, saving on multiple filing fees.
Simplified Process: Manage your entire international trademark portfolio through one centralized system.
Time-Efficient: Faster processing compared to filing directly in each country, with an average registration time of 15 months.
FAQs about trade mark filing in New Zealand
Q: How long does it take to register a trademark in New Zealand?
A: The process typically takes 12-18 months from the date of filing, but can vary depending on specific circumstances such as office actions or oppositions.
Q: What rights does a New Zealand trademark provide?
A: A registered trademark in New Zealand gives you the exclusive right to use, license, and enforce your mark within the country for a period of 10 years, with the option to renew indefinitely.
Q: If the application is filed directly and not using the Madrid Protocol, can I file a trademark in New Zealand?
A: A local address is required. Foreign applicants must appoint a local trademark agent
Q: What are the most common reasons for trademark refusal in New Zealand?
A: The most common reasons for trademark refusal in New Zealand include:
Similarity to existing marks
Lack of distinctiveness
Offensive to a significant section of the community, including Māori
Understanding these potential obstacles can help you create a stronger trademark application.
Trade mark application statistics for Australian businesses filing in New Zealand
Total number of applications in 2022: 6851
Share of total overseas applications by Australian businesses: 14.2%
Change in applications (2021-2022): -16.0%
Not sure if you need an international trademark? Reach out to us here
Next steps
Protecting your brand internationally is crucial for business growth. If you're considering filing a trademark in New Zealand:
1. Assess your business needs and expansion plans in New Zealand's agriculture, tourism, technology sectors.
2. Get a detailed fee estimate tailored to your specific trademark and filing strategy.
3. Consult with a trademark professional to discuss your international strategy and ensure your application meets New Zealand's requirements.
Remember, while cost is an important factor, the long-term value of protecting your brand in key markets often outweighs the initial investment.
Start securing your brand's future in New Zealand today!
Reach out for help with your international trade mark strategy.
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