The top 10 benefits of trademark registration for business owners
There are many benefits of trademark registration. Learn how registering your trade mark can give your business an advantage.
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Trademark tips and insights
Chris Maher
- Apr 17
- 4 min
Momofuku's chili crunch trade mark: the recipe for a spicy PR disaster
When enforcing IP rights, it’s important to keep the potential PR consequences in mind.
Kate McAlister
- Apr 15
- 7 min
Trademark infringement - how to identify and stop trade mark infringement
Trademark infringement can impact your brand integrity, customer loyalty, IP and revenue. Here's how to identify and stop infringement.
Kate McAlister
- Mar 28
- 7 min
Understanding the Australian Trade Mark Registration Process
Understand the trademark registration process and each stage required to successfully register a trade mark in Australia.
Chris Maher
- Mar 28
- 6 min
OpenAI’s trade mark troubles - goodbye ChatGPT?
OpenAI has had massive success with ChatGPT, but its trade mark strategy has major problems.
Chris Maher
- Mar 26
- 5 min
How much does it cost to register a trademark? A full breakdown
See the breakdown of fees and learn how much it costs to register a trademark in Australia.
Chris Maher
- Mar 20
- 4 min
Trade mark registration: How to register a trademark in Australia and protect your business
A step-by-step guide on how to file a trademark application in Australia.
Chris Maher
- Mar 13
- 4 min
Trademark enforcement - how to immortalise your brand
One of the main benefits of registering a trademark is the ability to enforce your rights to stop infringement. It's essential to enforce...
Kate McAlister
- Mar 12
- 6 min
Trademark monitoring - what is it and why do you need it?
Discover the benefits of trademark monitoring and the protection and strategic advantages for your business.
Kate McAlister
- Mar 11
- 2 min
Where should I file my international trademark?
Not sure where you should file your international trademark? We set out some key considerations for choosing the countries in which to file.
Kate McAlister
- Mar 8
- 7 min
Filing an international trademark - direct or through WIPO? Pros and cons
There are many pros and cons to filing an international trademark directly or through WIPO. Discover which option would suit you best.
Kate McAlister
- Mar 8
- 4 min
How to file an international trademark
Learn how to file your international trademark and what different filing options are available.
Kate McAlister
- Mar 8
- 4 min
Do I need an international trademark?
Discover if you need an international trademark, the benefits it may provide and the countries in which you should file.
Chris Maher
- Mar 7
- 4 min
Should I apply for a trademark registration? Expert insights
A trademark application should be filed when the risk of infringement to your business outweighs the cost of applying to register the...
Kate McAlister
- Mar 7
- 4 min
Should a lawyer file my trademark application?
Using a trademark lawyer or trademark agent to file your trademark application can be a good idea, but it isn’t a requirement.
Chris Maher
- Mar 6
- 4 min
Choosing the right goods and services for your trademark application
Choosing the goods and services for your trademark application can be tricky but it's important to get right.
Kate McAlister
- Mar 5
- 6 min
How to choose a good trademark
Learn what makes a good trademark and what to consider before you create and register a trademark.
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