Types of trade marks in Australia
Not all trade marks are the same. Understanding the different types helps you choose the right protection for your brand.
Logo trade mark
A logo trade mark protects the visual design that represents your brand. Once registered, no one else can use a deceptively similar logo for the same goods or services.
Learn moreWord trade mark
A word trade mark protects the text itself, such as your brand name, product name, or tagline, regardless of font, colour, or visual style.
Learn moreSlogan trade mark
A slogan trade mark protects a distinctive phrase that identifies your brand. The challenge is proving the slogan functions as a trade mark, not just advertising copy.
Learn moreCombined trade mark
A combined trade mark protects a name and logo together as one mark. It can be useful, but it is usually narrower than filing the word and logo separately.
Learn moreShape trade mark
A shape trade mark protects a three-dimensional shape that identifies your brand. It is powerful when available, but difficult where the shape is functional or common.
Learn moreColour trade mark
A colour trade mark protects a colour or colour combination used as a brand identifier. These marks are rare, difficult, and usually require strong evidence.
Learn moreSound trade mark
A sound trade mark protects a sound that identifies your brand, such as a jingle, spoken phrase, or distinctive audio cue.
Learn moreNot sure which type of trade mark you need? We can help you work out the right protection for your brand.