Trade mark services

Trade mark monitoring

Our proactive monitoring service acts as an early warning system against trade mark infringement. We search the registers weekly and our lawyers review every result, so you're only alerted to genuine threats.

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How It Works

Comprehensive monitoring

Our monitoring service combines weekly register scanning with expert lawyer review.

Weekly register scanning

Our automated systems scan trade mark registers every week to identify new applications that could conflict with your brand.

Australia or global coverage

Monitor your trade mark on the Australian register, or extend coverage to key international markets including the US, UK, EU, and Asia-Pacific region.

Lawyer-reviewed alerts

Every result is reviewed by our IP lawyers before it reaches you, so you're only notified of legitimate risks to your brand.

Expert analysis

Our IP lawyers review each alert and provide strategic recommendations on whether and how to respond.

Why Monitor

Protect your investment

Your trade mark is a valuable business asset. Monitoring helps you protect it proactively.

  • Catch potential infringements early, before they become costly problems
  • Protect your brand's value and distinctiveness in the market
  • Make informed decisions about when to take action
  • Maintain a complete picture of your competitive landscape
  • Demonstrate active brand protection to stakeholders

We watch, you relax

Weekly scanning across Australian or international trade mark registers

190+
Countries covered
Weekly
Register scanning
“Kate has overseen our global trademark portfolio for the past few years, providing consistent and reliable support across new filings, enforcement, and general portfolio management. Her professional and proactive approach has been key to ensuring efficient oversight of our global trademark assets.”

Jemima Harris

Chief Legal Officer, Megaport

FAQs

Common questions

Answers to frequently asked questions about trade mark monitoring.

What is trade mark monitoring?

Trade mark monitoring is a proactive service that watches trade mark registers for newly filed applications that may conflict with your registered trade mark. It acts as an early warning system, allowing you to identify and respond to potential threats before they become established in the market.

Why do I need trade mark monitoring?

Without monitoring, you may not discover conflicting trade marks until they are already registered and in use, making enforcement more difficult and expensive. Monitoring allows you to detect potential infringements early, when opposition proceedings are still available and before the infringer builds significant brand equity.

How often are trade marks scanned?

Our monitoring service scans trade mark registers on a weekly basis. This ensures that new applications are identified promptly, giving you the maximum time to assess and respond to any potential conflicts during the opposition period.

What happens when a conflicting mark is detected?

When our system identifies a potentially conflicting application, our IP lawyers review it to assess the level of risk. If the conflict is genuine, we notify you with a clear summary of the threat and our recommended course of action, which may include filing an opposition or sending a cease and desist letter.

What jurisdictions does Markster monitor?

We offer monitoring across Australia and over 190 international jurisdictions, including the United States, United Kingdom, European Union, New Zealand, and key Asia-Pacific markets. We can tailor the coverage to match the markets that are most important to your business.

Do I really need monitoring if I have a registered trade mark?

Yes. Registration gives you legal rights, but it doesn't stop others from filing or using conflicting marks. Without monitoring, you may not discover infringements until they are already well-established, making enforcement more difficult and expensive. Monitoring acts as an early warning system so you can take action while your options — such as filing an opposition — are still available.

Start protecting your trade mark today

Get in touch to set up trade mark monitoring for your brand. We'll help you stay ahead of potential threats.